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Top 10 Reputation Tracking Tools Worth Paying For (Mashable)
digg_url = 'http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/'; digg_title = 'Top 10 Reputation Tracking Tools Worth Paying For'; digg_bodytext = 'Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.\n\nReputation management is essential to both individuals and companies. The ...

Breaking the Google habit (CNET)
People use the search champion out of habit, so competitors that want to displace Google need to feed customers a different way of thinking and behaving.